SAFF signs a four-year partnership agreement with adidas

2022-11-17
15:01:20

The Saudi Arabian Football Federation announced the signing of a partnership agreement with adidas to sponsor the shirts of the national teams, starting from the beginning of next year 2023 until 2026, in addition to the media appearance of its logo on all media platforms.

Starting from March 2023, adidas will be the only supplier of all training and match clothes for the Saudi national teams, including the men's and women's teams and the various age groups.

The partnership agreement comes within the efforts of the SAFF towards further development in Saudi football in recent years, by strengthening cooperation and partnership with partners who contribute to this matter, which is in the interest of football in the Kingdom.

The new partnership with adidas will develop women's football throughout the Kingdom with the aim of enhancing the capabilities of the women's national team to compete internationally.

For his part, the President of the Board of Directors of the Saudi Arabian Football Federation, Yasser Al Misehal, welcomed the new partnership with adidas, hoping that this partnership with the world-leading brand would be a breakthrough to reach new horizons for Saudi football, with the generous support of the wise leadership of the sports sector in general and football in particular, as one of the objectives of the Kingdom's Vision 2023.

On the other hand, Bilal Fares, General Manager of the Middle East and North Africa region at adidas, expressed his pride in this partnership with the Saudi Arabian Football Federation, and also expressed his happiness in supporting the SAFF's strategy to develop football in the Kingdom across all categories, pointing out that this partnership will achieve the ambitions of the brand to increase sports participation across the country.