The Saudi Arabian Football Federation has signed a partnership agreement with Diriyah Company to rename the Saudi Super Cup the ‘Diriyah Saudi Super Cup 2024

2024-04-05
15:46:42

Diriyah Company has become the official partner of the Diriyah Saudi Super Cup for the 2024 edition of the tournament, which will be held in Abu Dhabi from April 8-11, with the participation of Ittihad, Alhilal, Alnassr, and Alwehda football clubs. The Saudi Arabian Football Federation, represented by the Saudi Media Company (SMC), has signed an agreement with Diriyah Company to rename the tournament to the 'Diriyah Saudi Super Cup'. The federation emphasizes that this partnership reflects the collaborative efforts between government entities to enhance investment competitiveness and support the Kingdom's initiatives.

Yasser bin Hassan Al Misehal, President of the Saudi Arabian Football Federation, stated that this agreement is an extension of the federation's efforts to create opportunities and tools, which will contribute to supporting one of the Kingdom's most important destinations.

Mr. Jerry Inzerillo, GCEO of Diriyah Company, described the agreement as a fantastic opportunity to tap into the Kingdom's burgeoning sports scene and promotional platform, driven by a passionate fan base. By harnessing the talents of local athletes and the global appeal of sports, especially football in Saudi Arabia, the Kingdom has witnessed remarkable growth. This partnership will shine a spotlight on Diriyah's significance as a premier global destination, renowned for its rich heritage and culture. With a focus on sustainable projects deeply rooted in tradition, Diriyah offers an unparalleled quality of life for residents and visitors alike, while fostering collaboration and expertise exchange, portraying a compelling image of Diriyah through Saudi sports.