The SAFF and the SPL Sign a Digital Transformation Agreement with STC

2025-04-19
20:24:29

On Saturday, Ibrahim bin Sulaiman Al-Qassim, Secretary General of the Saudi Arabian Football Federation (SAFF), Omar bin Emad Magharbil, CEO of the Saudi Professional League (SPL), and Eng. Riyadh Muawad, Chief Business Officer at STC Group, signed a tripartite agreement aimed at enhancing digital transformation efforts and developing the technical infrastructure for Saudi football competitions.
This will contribute to providing a modern and integrated sports experience that meets the aspirations of fans, supports the growth of the sports ecosystem, and enhances its attractiveness and ability to attract partnerships from various sectors.
This agreement contributes to achieving added economic value by diversifying sources of income and expanding the scope of services related to the football sector, enhancing the attractiveness of sports as a promising investment opportunity, in line with national ambitions to make the Kingdom a global sports destination.